La creatividad como recurso económico: aproximaciones al estudio del diseño independiente como estrategia de inserción de jóvenes en la ciudad de buenos aires.

Abstract

This paper aims at presenting a research project about how diverse self-management startups related to production design have been developed since 2001 based on Argentina´s crisis, particularly in Buenos Aires. This situation generated the participation of young people in the productive structure. Within this framework, young independent designers combine economic productive strategies with cultural artistic productions, giving to objects a unique esthetics. It is interesting to know the inclusion modality of those young designers because of the impact in the cultural field and daily life. In other words, it is their inclusion into a visual postmodern culture, in which design intervenes objects adding them a symbolic value when included in daily life. Furthermore, it pretends to understand the way this practice builds lifestyles, identities based on the recognition of individual purchases around design goods. Finally, recent conclusions about this project will be presented.